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When you target interests poorly less people click on your ads. When Facebook sees that less people are clicking on your ads it means that your ads are hurting peoples user experience. So what Facebook does is it increases the price you pay for clicks.
If you want to avoid getting less clicks and Facebook charging you more for clicks within Facebook you need target your audiences correctly.
Problem is that Facebook’s system for targeting is extremely limited and many of the tools out on the market right now don’t provide you with the information that you need.